As a designer, you’ve probably noticed that people use the Internet to look for information. And if they don’t, you might be wondering what’s wrong with your site. First of all, your users’ habits are similar to those of store customers. They scan pages and click the first link that catches their attention. Most people don’t read entire web pages. They scan them for interesting, clickable content. If you don’t create a site that appeals to their habits, you’re missing out on valuable sales.